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William Hill

William Hill Sportsbook Review 2024

Editorial Team

William Hill's advantages

  • 24/7 customer support
  • Live streaming available
  • Large array of betting markets

Bet €10 Get €30 in free bets

  • 18+. New customers using Promo code TOP30 only, Min £10/€10/$10 stake, min odds 1.5, free bets paid as 2 x £15/€15/$15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is settled, payment method/player/country restrictions apply. See full terms below. Play responsibly.

If you plan to start sports betting, you need to go through this William Hill sportsbook review. We, here at LordOfOdds, will cover all bases and highlight everything you want to know!

William Hill started in 1934 and has won several awards in the sports betting industry. It is known for its betting markets, sharp odds, efficient customer support, and much more. Read on to find out more about William Hill NZ.

William Hill Sportsbook ReviewRating
Welcome OfferBet €10 Get €30 in free bets
Betting Markets4.5/5
Live Betting and Streaming4.2/5
Licence and Security4.3/5
Payment methods4.5/5
Customer Support4.5/5
Responsible Betting4/5
Average rating4.2/5

Content Index

How to Sign Up at William Hill NZ

Signing up for an operator is a crucial step for starting your online betting experience. Below you’ll find the required steps to sign up for William Hill New Zealand.

  1. First, visit the official William Hill website or mobile app and click the ‘Register’ button on the homepage.

  2. Enter all the relevant details such as your full name, date of birth, email address, mobile number, home address and security questions, ensuring that all the information is correct.

  3. Finally, verify your account by uploading identification documents such as your passport, proof of address or driving licence. This verification process is standard for any online sportsbook and ensures maximum user security.

Welcome Bonus

  1. William Hill

    Bet €10 Get €30 in free bets

    Get the bonus

Another exciting part of the William Hill sportsbook review is its welcome bonus offer for all new members. When you register for the first time at the online sportsbook, you will get a deal of NZ $20. It implies that you are liable to claim free bets worth NZ $20 if you have placed a bet of NZ $20.

However, ensure that the initial bet is placed at odds greater than 1.5. It is only then that the free bet will be credited to your account. Any amount won from sports betting will be exclusive of stake. Also, you will only have 30 days to use the amount before it goes invalid.

Apart from the welcome bonus, you can also claim several free bet deals with a bonus code.

William Hill Welcome Bonus

Available Betting Markets

What would a William Hill sportsbook review be without looking at the sports the operator covers? With a wide range of betting markets available, you can easily pick any sport and tune in the live streaming.

Common sports covered include football, cricket, horse racing, rugby, etc. On the other hand, you will also find niche sports like handball, volleyball, pool, etc. However, the good news is that New Zealand residents can bet on all matches in the Super Rugby every season.

William Hill also covers several other international leagues like the World Cup, Bundesliga, La Liga, etc. Based on some ongoing tournaments, you will also get a chance to avail the seasonal promo code.


With the ever-rising popularity of video gaming, a William Hill sportsbook review needs to mention eSports as well. Especially popular among the youth population, eSports live betting is gaining more traction with each passing day.

William Hill has neatly organised the eSports section by listing some of the top video games and tournaments. Here, you can easily find your game, check the odds and place a bet. If you happen to access a promo code, you can also win a free bet.

Another positive point to include in this William Hill sportsbook review is how the important tips have been mentioned meticulously. Even if you are new to the sports betting scenario, you can analyse the game and make a calculated prediction.


You might be wondering why we are discussing a Casino in the William Hill sportsbook review. It is because the William Hill Casino was launched in 2000 and has evolved into a fully-functioning online gaming platform since then. The online casino is an ideal spot for everyone. Here, you can claim occasional promo code sets and win a free bet now and then.

The gaming library is flush with over 400 different options. Additionally, you will also find multiple gaming categories like Pokies, Roulette, Table Games, Baccarat, and a lot more. In short, you are sure to find slots from all leading game developers.

The online casino is also functional on mobile or tablets and can be easily accessed via browsers or applications.

Live Betting + Live Streaming

This William Hill sportsbook review would be incomplete without mentioning the platform’s live betting and streaming features. While most bookmakers often have a regular radio service, William Hill is two steps further with the ongoing podcast service.

In the podcast, you can listen to all the sports insights from a betting point of view. The podcast itself is available for dozens of different sports and can easily be accessed through their website. If you want to place a bet while watching the match, you’re in luck.

William Hill also caters to streaming services across many sports. Another bonus point is that you do not have to use a bonus code or bet first to watch the streaming. You can simply log in to your account and watch the ongoing game.

William Hills betting service extends to numerous sports like ice hockey, football, darts, cricket, tennis, volleyball, etc. The live betting tools provide accurate information to place a more calculated bet.

You can also get a William Plus Card that will automatically connect all of your bets to the online banking account. As a result, you can quickly get your payment transferred without having to wait for transaction delays.


We have given top priority to the kind of promotions offered in this William Hill sportsbook review. The sportsbook has managed to keep the customers hooked for decades by occasionally giving them a chance to win big. Here are some of the promotions that keep repeating with time on this sports betting site.

  • 4 Means More – This offer allows 25% extra winnings if four or more goals are scored in the game you’re betting on.
  • 10% Losses Back – You are credited with 10% of your loss in certain games during in-bet play.
  • Best Odds Guaranteed – This applies when you bet on a horse race and the starting price exceeds the betting amount. Here, you get a higher price if your horse wins in the end.
  • 2 Clear – If your horse wins by two or more lengths, you get 15% extra winnings.
  • Cash in My Bet – This promotion gets you a cash buyback value on a bet ticket during the game or afterwards. It allows you to have some security if you feel like the game is not going in your favour.
  • #Yourodds – This is another innovative promotion by William Hill where you can tweet #yourodds to the sportsbook’s Twitter account. It allows you to analyse your odds and take a calculated step correctly.


William Hill sportsbook review has another positive point to list for mobile optimisation. When assessed using a mobile device, the website runs smoothly. You can also download Android or iOS mobile applications for more convenience.

By scrolling on your smartphone screen, you can stream or access a wide range of live betting markets. The mobile app is super intuitive and can be used both by novices and professionals.

Different categories are added to the top menu to surf the site easily. You can also perform essential functions like browsing in-play bets, claiming bonuses, or confirming your payment. With the iOS application, you can also use ApplePay to deposit or withdraw your funds.

William Hill Mobile

Licence and Security

As a leading sportsbook in the betting industry, William Hill has prioritised safety and confidentiality for its customers. In this William Hill sportsbook review, it is essential to mention the licensing. The live betting brand is licensed by the UK Gambling Commission and the Gibraltar Gambling Commissioner to ensure access globally.

Therefore, you can bet right from your home in New Zealand without using any proxy servers. To further make their platform safe, William Hill betting actions between the user and provider end are secured with TLS 1.2 encryption. The sports betting brand is authorised by HydrateID, one of the world’s top certification authorities.


William Hill online casino and sportsbook are easily accessible via desktop or mobile site. The website is very well organised and does not feel too crowded. With a large number of bets available, you can easily locate your preferred choice.

All William Hill bets are arranged in a specific order. You can easily switch tabs between pre-match and live bets. If you cannot locate something, the search tab at the top bar comes in handy. Additionally, minimal response time also increases the website’s usability.

According to our William Hill sportsbook review, it is safe to say that the website’s web interface is user-friendly. You don’t have to spend much time scrolling down the pages to find the right bet or face any trouble while confirming payments.

Payment Methods

A secure banking portal is one of the top requirements for any online sportsbook. At William Hill, users are assured of an encrypted payment system.

The sportsbook offers multiple payment methods to ensure maximum customer convenience. You can choose to pay either by credit card or e-Wallets. However, an important thing to focus on in this William Hill sportsbook review will be that the welcome bonus does not apply to all payment methods.

Payment MethodRangeMinimum withdrawal amountWithdrawal time
Paypal£10-£5,500£101 Day
Skrill£10-£80,000£51 Day
Maestro£5-£99,000£53-5 Business Days
Visa Electron£5-£99,000£53-5 Business Days
MasterCard£5-£99,000£53-5 Business Days
VISA£5-£99,000£53-5 Business Days
Entropay£5-£99,000£53-5 Business Days
NETELLER£5-£25,000£51 Day
Bank Transfer£10-£25,000£51-5 Business days

Customer Support

After spending nearly a century in the sports betting industry, William Hill has one of the most robust customer service teams. In this William Hill sportsbook review, we are delighted to mention that the customer service associates are knowledgeable, efficient, and prompt with their responses.

Most importantly, they provide their customers to get in touch with them 24/7. The live chat feature from the ‘Contact Us’ section connects you with the team within a couple of minutes. The service team is friendly and always ready to sort out your queries.

You also have the option of filing an email support form that will even let you attach files. In addition, you also get an international freephone contact to help you connect with the support team without roaming charges. Lastly, the online casino lets you connect via social media platforms like Twitter.

Responsible Betting

William Hill has played an active role in tackling compulsive sports betting. During the registration process, the user must submit verification documents to ensure eligibility. As a result, no minors or ineligible individuals can sign up, thus keeping the betting platform fair and secure.

Also, the sportsbook ensures that bettors are provided with distinctive features that help tackle live betting addiction. We are including some of these features in our William Hill sportsbook review below:

  • Setting limits on the deposit amount
  • Session time reminders
  • Restricting the account for a fixed duration
  • Total self-exclusion.

William Hill NZ also closely works with Gamblers Anonymous and GamCare to help the bettors overcome problematic gambling tendencies.

Our Final William Hill Sportsbook Review Verdict

As you can conclude from the William Hill sportsbook review, this company is a leading sports betting brand right now. It aims to provide top-notch services to its users. With a vast list of betting markets available, here, you will find almost all sports popular in and out of New Zealand.

Side by side, one can also argue that William Hill could probably do good with more advanced features or sports. However, the company makes up for this by offering 24/7 customer support and live betting and streaming services.

William Hill is a globally known platform licensed by the appropriate authorities and offers some of the best promo code deals. As a new joiner, you are eligible to claim the welcome bonus that lets you bet NZ $20 and get NZ $20 in return.

On placing a minimum bet of NZ $20, you will get a free bet valuing NZ $20 credited to your account. You can go to your account and check other sets of bonus codes to access several lucrative deals.

Overall, it is safe to conclude our William Hill sportsbook review by saying that the live betting brand is entirely safe. You can easily access the markets, use the promo code and continue your betting journey.

What We LikeWhat We Don’t Like
✔️ William Plus Card automatically connects to your bank account for quick funds transfer.❌ The website is not very aesthetic or modern.
✔️ 24/7 customer support and prompt responses.❌ Deposits via some banking methods are ineligible for welcome bonuses or other promo codes.
✔️ Licensed by the respective authorities.

William Hill Sportsbook Review FAQ

Here you’ll find some of the most commonly asked questions about William Hill.

✅ Is William Hill legit?

Yes, William Hill is a legit sports betting company and an online casino. You can trust the brand to keep all your personal information confidential and process payments fairly. William Hill has been in business since 1934 and holds a licence from both UK Gambling Commission and Gibraltor Gambling Commissioner.

💰 Is there a minimum bet amount at William Hill?

Yes, the minimum bet amount at William Hill is $3.

💻 Does William Hill offer live betting?

Yes, as mentioned in the William Hill sportsbook review, this brand offers live betting for an array of sports. Here, you will find live betting and streaming for most mainstream sports like football, rugby, cricket, tennis, athletics, etc.

⌛ How long does William Hill take to payout?

Depending on the banking method, William Hill can take over 1 to 5 business days to process your withdrawal.

📱 Does William Hill have a mobile app?

Yes, William Hill operates via browser and mobile applications. As mentioned in this William Hill sportsbook review, you will find that the mobile application is available for both Android and iOS systems.

🎁 How to get a William Hill free bet?

You can find several promo code lists that will let you claim a free bet. New joiners can claim a free bet after using the welcome bonus code.

18+ | Please play responsibly | Terms and Conditions apply | Commercial Content